Matt Artz is the founder and principal researcher at Azimuth Labs, an ethnographic research company offering product development, organizational culture, and corporate strategy consulting. Using ethnography, he helps organizations unlock hidden insights with users, employees, data, markets, and products.
Matt has led research, design, and agile product management efforts to ship and scale web and mobile products in the enterprise and consumer space. He has experience working in energy, biotechnology, healthcare, financial services, telecommunications, entertainment, fashion, broadcasting, and nonprofit. Current customers of products he has led include public Fortune 50 companies, as well as a venture-funded startup featured on Apple’s TV show Planet of the Apps.
To give back to the anthropology, user experience (UX), and product community, Matt writes and volunteers. He writes extensively on his own website about the application of design anthropology to UX and product management, as well as contributing similar articles to UserZoom and other industry publications. He is a volunteer and guest host for the podcast, This Anthro Life where he discusses the application of anthropology to business, technology, and design.
Matt’s research interests include the application of anthropological thinking and sensemaking to direct-to-consumer genomics (DTCG) and big data.