Who We Are
Timothy de Waal Malefyt
Timothy de Waal Malefyt is Clinical Professor of Marketing at Gabelli School of Business, Fordham University in NYC. At Fordham, he is Academic Advisor of Consumer Insights to undergraduate students, and newly appointed Director of Gabelli's Online Masters program in Strategic Marketing Communications. He teaches courses in Advertising, Brand Strategy, Science of Shopping, Consumer Insights and Business Anthropology in a Global Context. Prior to Fordham, he was VP, Director of Cultural Discoveries, an in-agency consumer insights unit, at BBDO worldwide advertising, and VP, Senior Account Planner at D'Arcy Masius Benton & Bowles in Detroit, where he worked on Cadillac brand strategy and advertising for G.M. His research has covered the meaning of luxury for Cadillac, masculine symbols of NASCAR for Gillette, Wellness for Campbell's Soup, Sensory dimensions for The Art of Shaving, fitness for New Balance, among other brands. He has published widely in leading anthropology, marketing and consumer research journals, and his recent books include Ethics in the Anthropology of Business (co-editor); Advertising and Anthropology (co-author); Advertising Cultures (co-author). Malefyt holds a M.A. and Ph.D. in Anthropology from Brown University, where he was awarded a Fulbright and received an NSF grant to study flamenco in Spain. He was a former professional ballet dancer with the Joffrey Ballet in NYC.