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Why Entrepreneurs Should Use 360 Degree Market Research - Forbes

August 13, 2019

This article from Forbes.com mentions how anthropology is integrated into a business school course that combines qualitative and quantitative market research methods.

 

https://www.forbes.com/sites/columbiabusinessschool/2019/08/10/why-entrepreneurs-should-use-360-degree-market-research/#46522c8170a0

 

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