Articulating Anthropology’s Value to Business

Publication now available on Anthropology News!


By Melissa Vogel and Adam Gamwell July 15, 2020


Businesses want and need anthropologists. It’s time we claimed our skills and told industry leaders what our training and expertise can do for them.


Check it out here:

https://www.anthropology-news.org/index.php/2020/07/15/articulating-anthropologys-value-to-business/




This article is based on the workshop “Rebranding and Building a Marketing Strategy for Business Anthropology” at the Global Business Anthropology Summit held on May 28–29, 2019, in New York City. Thank you to all 35 participants for their insights and discussions.

To learn more about careers in applied anthropology, sign up for the four-part AAA webinar series, Game-Changing Job Search Strategies as an Applied Anthropologist.


Melissa Vogel is director of qualitative research at Hanover Research and was the founding director of the business anthropology program at Clemson University, where she is now a Professor Emerita. She has 25 years of mixed methods research experience in the United States and Latin America and is currently focused on improving corporate approaches to qualitative research and demonstrating the value of anthropology for business strategy.


Adam Gamwell is a design anthropologist and digital producer. He co-founded Missing Link Studios, a collaborative social impact storytelling and design research studio, and also works as a cultural anthropologist and researcher with MotivBase. He is the creator and host of the podcast This Anthro Life.


Cite as: Vogel, Melissa and Adam Gamwell. 2020. “Articulating Anthropology’s Value to Business.” Anthropology News website, July 15, 2020. DOI: 10.14506/AN.1459

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