
Greg Urban, an anthropologist at the University of Pennsylvania, used to study indigenous tribes in Brazil. Now he hangs out in break rooms and boardrooms analyzing how people interact — and create and change culture — in organizations. In episode 805 of Harvard Business Review’s "IdeaCast", he shares lessons and tips for managers to better understand and motivate their teams. Urban is the coauthor of the book The Culture Puzzle: Harnessing the Forces that Drive Your Organization’s Success.